A recent survey of young women has revealed that losing their looks is a bigger incentive to use sunscreen than the risk of cancer.
In a recent study, teenagers were shown 2 videos,one emphasising the risk cancer and the other emphasising the loss of beauty and ageing. There was a much higher call to action amongst the teenagers who watched the beauty video. It’s interesting that this should inspire more of a reaction, possibly it is because teenagers feel that by the time there will be a cure for them. I wonder what your thoughts are?