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‘I owe 50 percent of my beauty to my mother and 50 percent to Erno Laszlo,’Audrey Hepburn

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‘I owe 50 percent of my beauty to my mother and 50 percent to Erno Laszlo,’Audrey Hepburn

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Written by: Kathryn Danzey
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The legend of Erno Laszlo’s iconic skincare ‘Phormulas’ has become one of history’s best-kept beauty secret.  Dr. Laszlo’s Phormulas, starting with Phormula 3-1 in the early 1920s was a beauty staple amongst the most admired Hollywood icons and European royalty and known for its unparalleled capacity to help heal and protect even the most damaged skin. One of the original formulas developed by Dr. Laszlo and relentlessly improved over time, Phormula 3-9 was customized for his most demanding celebrity clientele, including everyone from The Duke and Duchess of Windsor, Cary Grant, Marilyn Monroe and Audrey Hepburn, who once famously declared ‘I owe 50 percent of my beauty to my mother and 50 percent to Erno Laszlo.’

 Throughout his career, Dr. Laszlo recalibrated this ‘phormulation’ 8 times, each to meet the specific skincare needs of his haute clientele.  The last iteration he created during his lifetime, Phormula 3-8, was for Marilyn Monroe to heal her scar from an appendix surgery.  The current and ninth iteration was discovered inadvertently in 2001 by a researcher sorting through the doctor’s personal archives. Nearly 30 years had passed since Dr. Laszlo penned the original formulation, and it was anticipated that it might require updating. What was discovered, however, was that the transcript Dr. Laszlo left behind was already a high-tech hybrid, and only small alterations were made in the formula to capitalize on some of the very newest breakthroughs in anti-aging actives.  Now in 2013, all “eyes” are on Erno Laszlo with the launch of Phormula 3-9 Eye Repair, the next generation of the Phormula 3-9 Collection.

Formulated to protect and repair the fragile and sensitive skin around the eye contour area, Phormula 3-9 Eye Repair preserves and firms this delicate skin while defending against environmental stressors.  This luxurious gel-cream cools on contact and dramatically improves hydration while restoring the youthful elasticity and vibrancy of the skin. This repairing formula is equipped with a revolutionary 360° REPAIR COMPLEX, a blend of innovative actives with a global action on youth genes, effectively extending cellular vitality and longevity.  These actives boost ATP levels while protecting existing collagen from degradation and effectively targeting uneven skin tone to brighten and improve the look of dark circles.

Features and Benefits:

  • Repairs damage deep within the skin while protecting against further damage, working on several levels to counteract the loss of elasticity, dryness and deepening of wrinkles
  • Firms and lifts the delicate skin around the eyes
  • Brightens the appearance of dark circles and reduces inflammation and puffiness
  • Nourishes and intensely hydrates by bringing long lasting moisture to the skin around the eyes
  • Diminishes the appearance of fine lines and wrinkles
  • Protects and combats the effects of harmful environmental factors

Erno Laszlo’s exclusive reparative complex includes active ingredients such as Marula Oil to nourish and saturate the skin with moisture, and Caffeine to reduce puffiness under the eyes.  Raspberry Stem Cells protect the skin from environmental stress and free radicals while Peptides derived from Artichoke Extract and Algae and pure protein from the White Lupine boost collagen production while stimulating blood circulation within the skin – creating a nourishing eye treatment that blends the best of both science and nature.

Suggested Retail: £185.00 (0.5 oz. glass jar)

Phormula 3-9 Eye Repair is available exclusively at Harrods [Apothecary] and launching September 2013.

About Us- Erno Laszlo was founded in 1927 by the eponymous Hungarian born medical doctor who fell into dermatology after the notoriety he gained for transforming the complexion of Princess Stephanie of Belgium. His clientele was a ‘Who’s Who’ of royalty, society and Hollywood. By the late 1940s, the ‘Erno Laszlo Institute’ in New York had a strictly limited membership of 3,000 clients. In 1957, Erno Laszlo’s preparations were introduced to a wider audience at Saks Fifth Avenue. Dr. Laszlo’s philosophy of creating tailor made products specifically formulated to confront the signs of premature aging, environmental hazards and the stress of a modern lifestyle has earned Erno Laszlo its reputation for 85 years of kept promises. Erno Laszlo continues to be the leader in skincare innovation with the reopening of THE INSTITUTE in SoHo, New York.


About the Author

Kathryn Danzey
I have a passion to bring to you what really works in the beauty industry, from a moisturiser to the latest advanced treatment for anti ageing. After almost 4 decades in the industry I'm packed with info to share but never tire of looking for new things and would love you to share your experiences with us too. We're here to help you find that treatment or product that will make a change for you. Can't do without My Collagen Shots and H3O Night Repair. Love a great serum and UV protection

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