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Should “Real Men” Moisturise?


Mens Month

06/03/2013

Should “Real Men” Moisturise?

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Written by: Sarah Mitchell
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According to a study carried out in 2012 by Cosmetic Executive Woman UK, the UK cosmetic industry is worth 15 billion, and one of the fastest growing sectors within it is male grooming, and particularly the anti-ageing market. As the population grows older and 50 becomes the new 40, is the pressure also on for men to look good?

My title alludes to a book written in the 80’s called Real Men Don’t Eat Quiche. It takes a satirical look at how men are stereotyped, and was touted as a “Guidebook to All that is Truly Masculine”. It implied that a man doing something considered to be anything less than macho was effeminate.

I disagree strongly, there is nothing more attractive or manly than a man who is well groomed, and takes a pride in his appearance. It shows a level of care and respect for not only himself, but all who come into contact with him. Whether it’s a budget range from the local chemist or a high end product from a department store, they will all go a long way to improve the skin, and your self esteem.

So, with the considerable shift in what is now considered masculine in mind, I asked my followers on Twitter to tell me what they used and why. I was curious to know whether men felt the same pressure to look “good” as women do. I was very shocked by the response as most, if not all, felt no pressure from media or peers to use products. In fact, a majority were very comfortable to share their skin care routines and products used.

However, a level of subconscious pressure does seem to exist. A few were adamant that they were beyond help-could this been seen as a backlash against all the media stereotypes men feel they have to fall into? I must confess to being so wrapped up in my own crusade to hold back father time, I never gave a thought to how much pressure men must feel to look a certain way.

The media is always full of images of women with captions such as “wow, she looks good for her age”, but what about the constant onslaught of Brad, Johnny, and George? Do they not affect a man in the same way? My feelings are that they do, as many of the men I spoke to said, and I quote, “ it’s too late for me”. Yet, I have to disagree, it’s never too late. Taking care of yourself isn’t about looks or vanity, it’s a simple matter of “use it or lose it”. Why look old before your time? Why put your skin and body through the mill if you don’t have to?

Should “real men” moisturise? I believe that all men should moisturise. And, with this in mind, we at Beauty Business News’ have decided to focus on all things “manly” in the world of skincare and salon treatments this June, in an attempt to demystify the male grooming industry.



About the Author

Sarah Mitchell
With numerous years of experience in the beauty industry, I worship at the altar of all things beauty and skincare related. Currently living in Canada, yet returning to the UK in 2014, I intend to continue with my career in the cosmetics, health, and beauty industry. I'm devoted to following and sharing new skincare and treatment trends. I am passionate about learning to love the person you are and making the most of the skin you're in.





 
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