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What’s in a Scent?


Mens Month

06/05/2013

What’s in a Scent?

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Written by: Sarah Mitchell
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Now, I am no expert on fragrance, but I know what I like, but how many of us understand the meaning of the notes within a fragrance? In my dim and distant past I worked in the cosmetic industry as a beauty consultant, and one of the companies I worked for specialised in male fragrance and grooming products. I was taught how to use a cut throat razor to shave a balloon (of all things), but can’t recall ever having been taught about the layers within a fragrance.

During our men’s month on Beauty Business News, I am going to delve into the heady world of top, middle and bottom notes and also the fragrance families, to try and explain why we like some fragrances and others leave us cold.

The men’s market in the UK, according to some recent surveys, is still a booming business with growth within the male fragrance lines set to exceed 1.75 billion in profits by 2015. This, they believe, is largely due to all the celebrity endorsed fragrances and promises of women flocking at their feet because they smell like David Beckham!

Come on lads, you’re not that daft, you like a fragrance because it appeals to your senses; it simulates your olfactory nerve, which in layman’s terms, is your sense of smell.

So, what are the notes within a fragrance?

Top note or head note: is what you smell upon initial application of your chosen fragrance. Typically this is a citrusy and fresh smell. In my day as a consultant most people wouldn’t like a fragrance at first, so we were taught to tell them to leave it for 10-15 minutes to allow the fragrance to develop into..

Middle note or heart note: is, as it’s called, the heart of the fragrance– it’s what you fall in love with, and why you buy it! They are usually woody, floral, or musky in smell, and a slightly more mellow scent. They can take up to 30 minutes to develop and pave the way for the..

Base note or what lingers: this is the main body of the fragrance, what you are left with, and the smell that lingers…and linger it can, as some fragrances can last up to 24 hours after application–particularly those with a musk note. They are typically deep, heady, and rich, as they are made up of larger molecules of fragrance which in turn will take longer to evaporate giving them their staying power.

With so many fragrances to chose from, next week I will look at the fragrance families and list a top 10 male fragrance chart.



About the Author

Sarah Mitchell
With numerous years of experience in the beauty industry, I worship at the altar of all things beauty and skincare related. Currently living in Canada, yet returning to the UK in 2014, I intend to continue with my career in the cosmetics, health, and beauty industry. I'm devoted to following and sharing new skincare and treatment trends. I am passionate about learning to love the person you are and making the most of the skin you're in.





 
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