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Top 10 Tips for Success in the Beauty Industry


Beauty Professionals

03/04/2013

Top 10 Tips for Success in the Beauty Industry

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Written by: Kathryn Danzey
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Looking for some advice to help to build your businesss, here’s a few tips that might help when you’re setting up.

  • Are you looking to employ staff, will you employ friends or family. Before you do make sure that you have ground rules and stick to them. It is harder to reprimand someone that you already know as this may affect your personal relationship.
  • If you are recruiting new members make sure that you check them out fully. Invite anyone you are considering appointing back for a second interview and check out references and qualifications. If you are wanting to be registered with the Healthcare Commission then it would be good practice to do a CRB check. Obviously the majority of people are totally honest but it helps to protect yourself and your customers. Appoint new staff on a trial basis for a period of time.
  • Once you have found your team work with them to help them to develop their own skills. Have meetings to discuss what works and where you think you can all improve. Meet informally occaisionally.
  • Always learn and train in new techniques, it keeps your business fresh and inspires clients to try different treatments.
  • Have a business plan: how many customers do you need a week to break even?
  • Before you work out your price list, work out what is the basic cost of the treatment and include staff time and rent of space.
  • Approach the local Chamber of Commerce to see if they can offer any help with business development.
  • The FSB Federation of Small Businesses is helpful and can give advice on employment and insurance issues.
  • See if there are any courses on accountancy that you can attend as this will help even if you are planning for an accountant to do your work.
  • Are you in rented property? Get a solicitor to check out your rental agreement.


About the Author

Kathryn Danzey
I have a passion to bring to you what really works in the beauty industry, from a moisturiser to the latest advanced treatment for anti ageing. After almost 4 decades in the industry I'm packed with info to share but never tire of looking for new things and would love you to share your experiences with us too. We're here to help you find that treatment or product that will make a change for you. Can't do without Moisturiser with sun protection, microdermabrasion and pedicures




  • Andree

    Hi Kathryn
    Im studying for a foundation degree in Beauty and spa management. As part of my customer service module I have to compare and contrast 2 salons and their customer service strategies. We’ve been advised to visit or phone salons and ask questions, but it seems bit intrusive to me. Some of the questions I will need to ask are on: value for time, one to one,relationship marketing,consumer rights,TQM and bench marking.
    Any tips on the best approach? Any advice welcome. I have 2 weeks to do this and I don’t know where to start.


 
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