Glossy nails and longer eyelashes are everywhere. They are instant and give an immediate change in our outward appearance but what are the longer term trends that will infulence where we spend our money.
There is an incresed demand for products that contain natural and renewably sourced ingredients, this market along with anti ageing products is set to drive forward the beauty industry over the next four years.
In spite of concernas about the economic down turn the beauty industry does not seem to be suffering – but where will money be spent in this lucrative industry. Freedonia, market researchers have predicted that trends will show a growth in active ingredients that are naturally sourced and specifically treat anti aging. There are a few pioneering companies who are pushing the boundaries to give the consumer exactly this.