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Top 5 Industry Trends for 2012

Beauty Tips


Top 5 Industry Trends for 2012

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Written by: Kathryn Danzey
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What are the top trends to be looked for in 2012, in salons when I speak to clients most of them are not looking for the dramatic, they just want to look and feel good.  Actually looking and feeling great would be the icing on the cake.  Most of us live a life where stress plays a part and the recent economic problems have touched the majority, so what ever we spend our money on has to be of value.

Results-Driven Products Even in a recession, skincare creams are one of the beauty items women are unwilling to sacrifice. Value for money is paramount, so there’s a move towards scientifically proven results rather than products that simply pamper the skin. Look for brands that offer high levels of proven anti-ageing, skin-enhancing ingredients like vitamin A, peptides and antioxidants. Our recommendations for 2012 are Priori, Diva Deva and Environ.

Micro-needling and  Diamond Microdermabrasion are ground-breaking techniques which harnesses the body’s own powers of rejuvenation and can be performed by therapists. For microneedling a small roller containing hundreds of tiny needles (1mm- 3mm) is used to prick the skin, which causes powerful growth factors and stem cells to flood the area. This results in the creation of collagen and elastin, which plumps the skin and dramatically reduces lines and pigmentation marks. Microdermabrasion removes dead skin cells to reveal younger fresher skin beneat, perfect to iron out imperfections.  Try one of the new breed of Diamond microdermabrasion for little down time and maximum results.

Beauty from Within Good nutrition is the first step in creating and maintaining healthy skin, moisturisers only do half the job. Optimum nutrition as featured in our Re-set program is an amazing way to kick start the body in to super health and specialised ‘beauty’ supplements, known as nutraceuticals, are specifically designed to target the skin. Benefits range from increasing sun protection (pommegranate, lycopene, green tea) to providing the building blocks for collagen, skin cells, nails and hair (such as vitamin C, and omegas oils). Our own Collagen Shots are an amazing product with customers noticing visible differences within a couple of weeks.

High Definition Foundations An increasing number of TV programmes and films are being shot in High Definition (HD), exposing every flaw in actors’ skin. There’s a move away from conventional make-up which contains fillers like talc, which can look powdery on screen, towards mineral make-up. Foundations made purely from minerals are favoured for being practically undetectable while masking any redness or blemishes because of the way the mineral particles interact with light. We recommend Jane Iredale and Priori mineral make up as the perfect natural look.

Natural-looking results Clients are becoming increasingly hesitant about using injectable toxins which can leave the face looking paralysed. New techniques, such as stick on pads to wear at night  and facial exercises are becoming popular because they reduce the appearance of lines without creating a ‘frozen’ look. Check out and we shall be featuring facial exercises to help to tone muscles gently and naturally.

About the Author

Kathryn Danzey
I have a passion to bring to you what really works in the beauty industry, from a moisturiser to the latest advanced treatment for anti ageing. After almost 4 decades in the industry I'm packed with info to share but never tire of looking for new things and would love you to share your experiences with us too. We're here to help you find that treatment or product that will make a change for you. Can't do without My Collagen Shots and H3O Night Repair. Love a great serum and UV protection

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