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Starting up in the Beauty Business


Beauty Professionals

05/06/2010

Starting up in the Beauty Business

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Written by: Kathryn Danzey
Beautiful business woman

Most therapists starting up a business have a clear idea what treatments and services they would like to offer to their clients. It is that vision which continues to inspire them through the initial set-up phase.

Here are few reasons why you would want to start up your own

business:

      • To make money
      • To be your own boss
      • To satisfy your personal ambition
      • To do something you have a passion for
      • To share your passion with your clients

As you begin to plan your business, make sure you record all the

details and set goals as part of your plan and review it regularly.

 Are you the right sort of person to run a business?

There is no single quality that people must have in order to succeed in their own business. Equally it is sensible to recognise possible weaknesses before starting out and work on them or at the very least make certain they don’t get in the way of success.

Research your market

You will need to find out what beauty salons and clinics are in your area, what services they are offering, what equipment they are using and what prices they are charging. Once you have established this, you then need to contact product and equipment suppliers that you have chosen to establish costs etc. If you are close to an existing salon which already has the product range or equipment you wanted, you may find that the supplier has an agreement in place with the salon not to supply another salon within a certain radius. If there are already a high number of similar businesses in your area, it may be better to look around to find another suitable location where there is not so much competition.

Do you understand your market?

Is it growing?

Are there long-term opportunities for your business in the market?

How is the market changing?

Can you beat the competition?

      • How much competition will you face?
      • Has someone else already developed your salon vision?
      • Is your salon vision original or better than your competitors?
      • What are they charging? Do they give offers to new customers?
      • What don’t they do very well? Could you do it better?

Who are your customers?

Be clear who will be your clients?

      • Are they working full time – ensure your opening hours are suitable
      • What age group are you targeting – will you be offering suitable treatments?
      • What income bracket will your clients fit into – are your treatments and products affordable?
      • Are they currently having treatments in another salon, how will you tempt them into your salon?

Your Business Name

The name you choose for your business will put across the kind of image you want your business to have.

Tips on choosing a name:

      • Make sure it’s easy to pronounce and to remember
      • Pick one that doesn’t already exist
      • Run the name past friends and family
      • Imagine how it will look on price lists and brochures
      • Make sure it is available as a web address

Location

When deciding where to locate your business, the following points need to be considered

      • Is there parking available outside or close by?
      • Do you have any passing trade?
      • What competition is in your immediate vicinity?
      • Are the premises big enough for your needs?
      • Cost of overheads (rent/rates etc)
      • Are there any possible health and safety issues
      • Are there any planning restrictions?

Have a look at neighbouring businesses, do they look successful? If there are a number of charity shops in the area that can sometimes be an indication that the economy of the area is not particularly good.

ALWAYS TAKE ADVICE FROM A SOLICITOR OR ACCOUNTANT ON ISSUES SUCH AS HEALTH AND SAFETY, PLANNING AND TAX

Reproduced with the kind permission of Barclays plc,

For more information visit www.barclays.co.uk



About the Author

Kathryn Danzey
I have a passion to bring to you what really works in the beauty industry, from a moisturiser to the latest advanced treatment for anti ageing. After almost 4 decades in the industry I'm packed with info to share but never tire of looking for new things and would love you to share your experiences with us too. We're here to help you find that treatment or product that will make a change for you. Can't do without Moisturiser with sun protection, microdermabrasion and pedicures





 
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